Gaya APA
Kotler,Philip, . (1994).
Marketing management : Analysis, Planning, Imlementation, and Control (Ed Ke 8 Cet ke 5).
New Jersey:
Prenice- Hall, Inc.
Gaya MLA
Kotler,Philip, .
"Marketing management : Analysis, Planning, Imlementation, and Control".
Ed Ke 8 Cet ke 5
New Jersey:
Prenice- Hall, Inc,
1994.
Text.