Gaya APA

E., J, M., D., I, J, I, P, W. (1990). Applications in Basic Marketing : Clippings From the Popular Business Press . Boston: Richard D Irwin, Inc.

Gaya MLA

E., JEROME, MCCARTHY,., D., I., J, II, PERREAULT,, WILLIAM. "Applications in Basic Marketing : Clippings From the Popular Business Press". Boston: Richard D Irwin, Inc, 1990. Text.