Having a strong brand is important in winning the market competition. As an identity and company's asset, a brand needs to offer the distinguished value that will be the consumers' choice that stays on the top of their mind. In understandng and implementing the branding consept, a marketer needs to comprehend that the new wave of marketing 4.0 has begun.
Globalisasi telah mendorong lahirnya persaingan bisnis yang semakin kompetitif dalam industri, baik barang maupun jasa.