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Having a strong brand is important in winning the market competition. As an identity and company's asset, a brand needs to offer the distinguished value that will be the consumers' choice that stays on the top of their mind. In understandng and implementing the branding consept, a marketer needs to comprehend that the new wave of marketing 4.0 has begun.
- Edisi
- Ed. 1, Cet. 2021
- ISBN/ISSN
- 978-623-6988-38-1
- Deskripsi Fisik
- xvi, 190 hlm. : ilus. ; 26 cm
- Judul Seri
- -
- No. Panggil
- 302.2 LIL d
Global marketing think globally, act locally
Global marketing is a marketing technique with a broader market-scale focus, namely international/ inter-country markets. Having a competitive advantage and understanding socio-cultural practices in the destination country during marketing 4.0 provides excellent opportunites for business practitioner to compete in this era's global market. So far, global marketing is synonymous with foreign cha…
- Edisi
- Cet. 2021
- ISBN/ISSN
- 978-623-6988-80-0
- Deskripsi Fisik
- x, 168 hlm. : ilus. ; 23 cm
- Judul Seri
- -
- No. Panggil
- 658.8 VAN g
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Buku ini membahas konsep dasar manajemen pemasaran global ; tahap pengembangan perusahaan transnasional, ekonomi global; lingkungan sosial budaya yang dapat mempengaruhi praktik pemasaran global melalui kacamata budaya; lingkungan politik, legal dan peraturan dengan pembahasan hukum internasional pasar global dan pembeli; strategi memasuki pasar global; saluran pemasaran global dan distribusi, …
- Edisi
- Cet. 1
- ISBN/ISSN
- 978-623-6988-80-6
- Deskripsi Fisik
- xiv, 184 hlm. : ilus. ; 26 cm
- Judul Seri
- -
- No. Panggil
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