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Transforming digital consumers : The power of viral diffusion in consumer beh…
"Transforming Digital Consumers: The Power of Viral Diffusion in Consumer Behavior" delves into the profound changes in consumer and seller behaviors in the digital age. The book explores the evolution of these behaviors, highlighting how consumers have shifted from passive recipients to active participants in the marketing process. Central to this transformation is the concept of Eleven-P mark…
- Edisi
- Cet. 1
- ISBN/ISSN
- 978-623-8634-59-0
- Deskripsi Fisik
- v, 129 hlm. ; 23 cm
- Judul Seri
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- No. Panggil
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Digital marketing theories : From gommicks to loyalty
“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that explores a range of innovative marketing theories designed to help businesses navigate the complexities of the modern marketplace. This book delves into ten distinct theories, each offering unique strategies and practical applications to enhance consumer engagement, build brand loyalty, and create a competiti…
- Edisi
- Cet. 1
- ISBN/ISSN
- 978-623-8634-53-8
- Deskripsi Fisik
- vi, 132 hlm. ; 23 cm
- Judul Seri
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