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Global marketing think globally, act locally

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Global marketing is a marketing technique with a broader market-scale focus, namely international/ inter-country markets. Having a competitive advantage and understanding socio-cultural practices in the destination country during marketing 4.0 provides excellent opportunites for business practitioner to compete in this era's global market. So far, global marketing is synonymous with foreign challenges and risks, whereas, in reality, global marketing has many advantagnes and benefits for business practitioner.

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Informasi Detail

Judul Seri	-
No. Panggil	658.8 VAN g
Penerbit	Bandung : Up press., 2021
Deskripsi Fisik	x, 168 hlm. : ilus. ; 23 cm
Bahasa	English
ISBN/ISSN	978-623-6988-80-0
Klasifikasi	658.8
Tipe Isi	-
Tipe Media	-
Tipe Pembawa	-
Edisi	Cet. 2021
Subjek	Pemasaran
Info Detail Spesifik	-
Pernyataan Tanggungjawab	Vanessa Gaffar

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